Poool MCP · included in every Poool plan

Your tool builds what you ask. Poool’s MCP builds what works.

Your AI assistant, connected to Poool, with expertise from 250+ publishers built in. Live in minutes, your team always in control.

Poool’s MCP connects your AI assistant to your Poool dashboard, with built-in expertise from 250+ publishers and Audiencers’ analysis of 1,000+ more. Live in minutes, your team always in control.

Run my journey through the MCP

Pick a request for my media, The Kestrel:

Your AI assistant · Poool’s MCPConnected to Poool

Ask · Filter · Build · Approve

thekestrel.exampleLive on The Kestrel

The Kestrel is a demo publisher. Its journeys are built in Poool Engage, through Poool’s MCP.

Included in every Poool plan, at no extra cost.

Trusted by publishers worldwide

250 media brands across 25 countries grow their subscription revenue with Poool.

Every journey they launch builds on 10 years of experience with 250+ publishers, and Audiencers' analysis of 1,000+ more.

See all success stories →

Proven, agentic, always improving

Increase engagement, conversion and retention. At the speed of a request.

Swipe to see all three →

Build in minutes

Entire reader journeys, web and app, rolled out across all your brands.

Duplicate this paywall and adapt it to every brand of the group.

Start from what works

Don’t start from a blank page. Offers, structure and messaging already proven to work: 10 years with 250+ publishers and Audiencers’ analysis of 1,000+ more.

Our paywall converts poorly. Rebuild it from what works for news publishers.

Keeps getting better

Run A/B tests, fill lifecycle gaps and update messages automatically, with your team always in control.

Every morning, update the homepage banner with our latest podcast episode.

Poool MCP

Build from the AI tool you already use.

Poool’s MCP connects any AI assistant to your Poool dashboard. Ask for a paywall, a landing page or an onboarding flow, and it builds it from what already works.Connect your AI assistant to your Poool dashboard. It builds from what already works.
Included in every Poool plan, at no extra cost.

Your AI assistant

ClaudeChatGPTGeminiMistralCopilotPerplexityCursorGitHub Copilotn8nMake+ any MCP-compatible tool

Your Poool dashboard

Your AI, working in Poool

Create a paywallFrom a screenshot, a URL or a Figma file

Paywall · intro offer

Apply what worksAudiencers’ analysis of 1,000+ publishers, built in

Offer, structure, messaging

Launch an A/B testTwo versions, same audience

A/B test · 50 / 50

Read the resultsWhat is live, where, and how it performs

Conversion by segment

Roll it out to every brandSame journey, adapted to each title

4 brands updated

Every change is a draft. Your team approves what goes live.

Any assistantClaude, ChatGPT or any AI tool that supports MCP.

Your LLM, your dataNo user data transits through Poool and no model is trained on customer data.

Your team decidesEvery draft waits for approval. One request tells you what is live and where.

Already in production

What teams already do with Poool’s MCP.

Swipe to see both →

Use case

3× a day

A news flash banner that updates itself.

Three times a day, Claude reads the podcast’s RSS feed and updates the banner in Poool through the MCP. It’s always fresh, with zero manual work.

podcast.rss · new itemMorning editionPublished 6:58

07:00

Morning editionListen now

07:0012:0018:00

Illustration of the flow, not the 20 Minutes banner.

CRO agency building for Poool’s customers

5× less time

Complex assets, built much faster.

InDigital takes 5× less time to build complex assets such as landing pages with Poool’s MCP.

Without the MCP

BriefDesignBuildReviewFixes

With Poool’s MCP

One request

Relative build time for a complex landing page.

Under your control

Plugged into your stack. Your team decides what goes live.

Approval

Only Administrators put walls and widgets live.

Three user roles. Only Administrators can put walls and widgets live. Every rule, including those created through the MCP, stays readable and reversible.

Your data stays yours

Your own LLM. No user data transits through Poool.

Minimal personal data, privacy by design. With the MCP, you choose your own LLM: no user data transits through Poool and no model is trained on customer data.

Hosted in the EU

EU hosting only. AES-256 at rest, TLS 1.2+ in transit.

Data hosted in the EU only (Belgium, Germany and France), backups in a second EU region. AES-256 at rest, TLS 1.2+ in transit.

Reliable and supported

99.9%+ uptime. Support answers within the hour.

99.9%+ uptime on our public status page. Yearly penetration test by an independent company. Support answers within the hour.

Integrations →Status page →Dev hub →Help center →

Included in every Poool plan

Poool’s MCP comes at no extra cost.

So does Audiencers: its premium content, its expertise built into the MCP, its events and community.

So does the expertise inside it. Audiencers is included in the Poool licence: its premium content, its expertise built into Poool and the MCP, its events and its community.

Your plan

Poool platformPaywalls and reader journeys, web and app

Your plan

Poool’s MCPClaude, ChatGPT or any AI assistant

Included

Audiencers premiumPremium content, events and community