Enterprise
One platform for all your brands.
Build the entire reader journey in minutes, plugged into your stack and rolled out across all your brands, with adapted strategies and design. Web and app.
- 250media brands across 25 countries
- 50%of customers run several brands
- 99.9%+uptime
Multi-brand
One request for all your brands.
Drive all your titles through the Poool dashboard and MCP. Adapted journeys, messaging and identities, on one platform.
Duplicate this paywall and adapt it to every brand of the group.
- Reads the Kestrel paywall in Poool
- Keeps what works: the question first, one offer, a free way in
- Applies each brand's colours, type and newsletter
- 3 paywalls built in Poool, waiting for your approval
The Kestrel group is fictional. These three paywalls were built in Poool through the MCP, in our demo app, and are not live.
CLIMATE · INVESTIGATION
Who is still drilling under the last glacier?
It's interactive: pick an answer, choose a plan, go to payment.
For everyone at the table
The answers your product, revenue, tech and marketing teams need.
Live in minutes, no dev tickets.
- Build in minutes
- Build the entire reader journey in minutes, from Poool or your own AI, plugged into your stack, and roll it out across all your brands. Web and app.
- Your team decides what goes live
- Three user roles (Administrator, Editor, Guest): only Administrators can put walls and widgets live.
- Know what is live, and where
- With the Poool MCP, one request to your AI assistant tells you what is live or not, and where on the site.
- See the whole platform
- Book a 30-minute demo to see every step of the reader journey, live, and where Poool is heading. Book a demo →
The expertise of 250+ publishers and Audiencers' analysis of 1,000+ more, in one request.
- Dynamic offers and pricing
- Show different offers and prices to different readers, for example by country or engagement level.
- Personalised to each reader
- Message, offer and layout adapt to each reader, using Poool's engagement groups or your own segments and scores.
- Bundles and win-back
- Journeys adapted to bundled offers (several titles, games, recipes), and automated win-back campaigns.
- A/B tested
- Every version can be A/B tested, so each journey keeps improving.
- The whole funnel, one platform
- From newsletter sign-up to win-back: engagement, registration, conversion, onboarding and retention.
Runs in your stack, under your control.
- Integrated with your stack
- Any CMS, subscription platform, login, CRM or CDP: agnostic JavaScript, native integrations, webhooks and API. All you need to start is the Poool SDK.
- 30 days to go live, on average
- Onboarding and integration help included. Record: 30 minutes.
- Fastest loading
- In Poool's 2023 benchmark of 66 online press sites, Poool loaded 45% faster than the average solution on Wi-Fi and 94% faster on 3G.
- Content blocking, your way
- In the browser or on your server. Poool recommends server-side blocking by default.
- Your AI, your LLM
- With the Poool MCP, no user data transits through Poool and no model is trained on customer data.
On-brand campaigns in minutes.
- No developers
- Autonomy of business and product teams (no dev needed).
- Your brand, exactly
- 100% respect of your design guidelines.
- Always optimising
- Run A/B tests, fill lifecycle gaps and update messages automatically: continuously develop performance thanks to Poool expertise, with your team always in control.
- Target with your data
- Some customers push around 150 variables into Poool to target their journeys.
uptime, on our public status page.
Our SLA can be contractual, including penalties.
Support answers within the hour.
45% faster than the average solution on Wi-Fi, 94% on 3G (Poool's 2023 benchmark of 66 press sites).
Any CMS, any subscription platform: JavaScript, native integrations, webhooks and API.
Data is hosted in the EU only (Belgium, Germany and France), with backups in a second EU region.
AES-256 at rest and TLS 1.2+ in transit.
Penetration-tested every year by an independent company. Public-facing interfaces audited annually.
Certification in progress.
Poool collects minimal personal data.
Incident response, business continuity and disaster recovery plans are documented.
Cloudflare blocks malicious traffic, and Poool's code ignores requests from declared bots.
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All-in-one subscription platform. Built for growth.
Whatever you sell, print, digital, events or e-commerce, Darwin CX manages your customers, products and offers. Poool activates the right journey for every reader. One contract, two market leaders.
Discover Poool + Darwin CX →
Working with Poool
Everything included. Pricing tailored to your group.
In every Poool licence
- All features included as standard. No feature-gating.
- Poool's MCP, at no extra cost.
- Onboarding, consulting, customer success and support. We help you integrate Poool and validate the connection with your tech stack.
- Audiencers: full access to its premium content, events and community, with its expertise fed directly into Poool and your MCP.
Pricing is always tailored to you.
It depends on the number of sites (brands or domains), traffic (page views) and the products used (Access, Engage). The more sites a group runs on Poool, the lower the cost per site.
Book a demo
Run your current journey through Poool MCP.
In a 30-minute call, we run your current journey through Poool's MCP, live, and show you what changes and why.
- The levers that fit your audience
- Where each one comes from
- Built in Poool, ready for your approval