Integrations

Poool runs in your stack, under your control.

Poool manages on-site and in-app reader journeys, plugged into the CMS, ID and subscription platform, CRM and CDP you already use.

Front-end · reader journeys withPoool
Engagement
Registration
Conversion
Onboarding
Retention
Back-end · your tools, unchanged
Email & newsletterMailchimpBrevoBeehiivActitoSplio
CDP & dataAdobePermutiveSegmentTealiumMediarithmics
CRM & messagingDarwin CXSame groupSalesforceHubSpotBrazeBatchSelligent
Login & identityDarwin CXSame groupAuth0FirebaseKeycloakAmazon CognitoPiano ID
Subscription & paymentDarwin CXSame groupStripeDarwin CXSame groupZuoraDarwin CXSame groupChargebeeDarwin CXSame groupFrisbiiDarwin CXSame groupAptitude eSuite
AnalyticsGoogle AnalyticsPiano AnalyticsParse.lyChartbeatAmplitude
Where readers see it
WebsiteAny CMSArc XPLabrador
AppsiOS & Android

Works with your stack

Already running with Poool, at publishers like you.

Whatever the subscription and content tools you use, another publisher already runs them with Poool. Not listed? Poool connects to it too.

Darwin CXSame groupWordPressArc XPStripeSalesforceGoogle Analytics 4Auth0HubSpotZuoraBrazeAdobeDidomiMailchimpPiano AnalyticsAnalyticsFirebaseDrupalPermutiveLabradorGoogle Tag Manager+ many moreNot listed? Ask us

Poool MCP

Build from the AI tool you already use.

Poool’s MCP connects your AI assistant to your Poool dashboard. Ask for a journey; it builds it from what already works, and your team approves. Included in every Poool plan, at no extra cost.

Discover Poool’s MCP →
ClaudeChatGPTGeminiMistralCopilotPerplexityCursorGitHub Copilotn8nMake+ any MCP-compatible tool

How it connects

Configuration, not a development project.

Your tech team integrates once. Poool then drives your whole reader funnel, from first visit to retention, connected to your stack and constantly improving, without your team having to build and maintain it.

  1. 1

    Add Poool to your site and apps

    One JavaScript tag, or Google Tag Manager, on the web. SDKs for your apps.

    JavaScriptReactVueiOSAndroidReact NativeFlutterGTM
    See all SDKs on the Dev hub
  2. 2

    Tell Poool who the reader is

    Send the reader’s status (anonymous, registered, subscriber) and, if you want, your own segments, scores or tags. One reader ID can follow a reader across your brands, domains and devices.

    status: subscribersegment: "sport-fan"propensity: highsection: "housing"
  3. 3

    Connect offers and checkout

    Show the offers from your subscription platform. Send readers to your own checkout with a simple redirect, or take payment inside the wall with Stripe.

    stripe_public_keyoffers synced: Stripe · Chargebee · Frisbiicheckout: your URL
  4. 4

    Get every result back

    Real-time events, webhooks and API, automatic tracking in your analytics, and a daily export of Poool data to your own cloud storage with Poool Flow.

    gtag_auto_tracking_enabledpiano_auto_tracking_enabledwebhooks: newsletter · formsPoool Flow → your cloud
Updated for the age of AI

Content blocking, ahead of AI

Soft paywalls are now exposed to AI summaries and automated circumvention. Poool supports every strategy, from a super hard paywall to a soft one, or a mix by content type. Server-side blocking is our default recommendation.

Read our AI-era guide →

Under your control

Plugged into your stack. Your team decides what goes live.

Approval

Three user roles. Only Administrators can put walls and widgets live. Every rule, including those created through the MCP, stays readable and reversible.

Your data stays yours

Minimal personal data, privacy by design. With the MCP, you choose your own LLM: no user data transits through Poool and no model is trained on customer data.

Hosted in the EU

Data hosted in the EU only (Belgium, Germany and France), backups in a second EU region. AES-256 at rest, TLS 1.2+ in transit.

Reliable and supported

99.9%+ uptime on our public status page. Yearly penetration test by an independent company. Support answers within the hour.

Poool×Darwin CX

All-in-one subscription platform. Built for growth.

Whatever you sell, print, digital, events or e-commerce, Darwin CX manages your customers, products and offers. Poool activates the right journey for every reader. One contract, two market leaders.

Discover Poool + Darwin CX →
Poool
Front endWhat your readers see
+
Darwin CX
Back endYour customers, products and offers
+
Audiencers
ExpertiseWhat works, from 1,000+ publishers analysed
=
Subscription growth

From publishers’ teams

Built to sit in your stack, not on top of it.

SEO & content blockingELLE
For Elle.fr, moving content to a premium strategy didn’t hinder visibility on the News box, Google News or Discover. We use a front blocking method, with no HTML/JSON tag declaration.
ASAlexy SoucietELLE (CMI France) · 2021
On-site infrastructureThe Irish News
We’re working to get as much of Poool’s infrastructure on site as we can – including more dynamic elements, including walls and promotional messaging adapted to the content – as we’ve seen it works.
AMAnnette McManusThe Irish News
GDPR & turnkeyLa Liberté
Their expertise in setting up different paywalls has allowed us to maintain a quality user experience while complying with GDPR. The results achieved, through a turnkey solution, have allowed us to focus on other aspects of our business.
LTLéo TaillardLa Liberté, St-Paul Médias

Does Poool run with your stack?

Tell us your subscription stack. We’ll tell you if Poool runs with it.

Share your CMS, login and subscription platform. Our team tells you how Poool connects to them, and what it takes to go live.

Thank you.We’ll get back to you to schedule the call.
Book a demo

Book a demo

Run your current journey through Poool MCP.

Bring your newsletter sign-up, registration wall, paywall, offer page, onboarding or cancellation flow. In a 30-minute call, we run it through Poool's MCP, live, and show you what changes and why.

  • The levers that fit your audience
  • Where each one comes from
  • Built in Poool, ready for your approval
Poool's MCP is included in every Poool plan, at no extra cost.

Tell us where to start.

30 minutes. Your journey, run through Poool MCP, live.