Poool × Darwin CX

All-in-one subscription platform. Built for growth.

Whatever you sell, print, digital, events or e-commerce, Darwin CX manages your customers, products and offers. Poool activates the right journey for every reader.

What each one does ↓

Front endWhat your readers seeThe right journey for every reader, from first visit to renewal.

Back endYour customers, products and offersPrint, digital, events and e-commerce, in one place.

ExpertiseWhat worksBuilt from 1,000+ publishers analysed.

Subscription growth

400+ publishers in 30 countries work with Poool or Darwin CX.

What each one does

Front end, back end, expertise. Working together.

1 · Front end

Engagement journeys
Registration journeys
Conversion journeys
Onboarding journeys
Retention journeys

2 · Back end

Subscription management, print and digital
CRM
Authentication & login
CDP & ESP Roadmap

3 · Expertise

What works, from 1,000+ publishers analysed
Benchmarks for every step of the funnel
Best practices built into the journeys you run

Poool and Darwin CX will share offers, subscriber status and customer data, both ways. See the roadmap

Everything you sell

Sell every product. To the right reader, at the right moment.

Darwin CX manages every product your customers buy. Poool uses it to activate the right journey for each customer, on your website.

Journey targeting

Whenthe customer has Darwin CXPrint

Andhas not Darwin CXDigital

ShowDigital upsell journey

yourmedia.com

CultureThe festival that remade a city

Add digital to your print plan.Add digital access

Why together

Fewer tools. More growth.

Built for growthJourneys designed to convert and retain, using what works across 1,000+ publishers.

All your data in one placeCustomers, subscriptions, orders and offers in Darwin CX, connected to Poool as the integration rolls out.

Every journey, one platformOn site, in app and off site, driven from one place.

One contractTwo market leaders, one company and one team for your whole subscription business.

AI agents & MCP

Pilot it all from your AI.

With the AI agents and MCP of Poool and Darwin CX, your team drives journeys, offers and customer data from the AI tool it already uses. Your team stays in control.

ClaudeChatGPTGeminiMistralCopilotPerplexityCursorGitHub Copilotn8nMake+ any MCP-compatible tool

YouWin back readers whose plan ended this week.

Finds the readers whose plan ended this week

Builds the win-back journey, ready for your approval

Integration roadmap

What we are building together.

Launching soon
1. Subscription flow
- Darwin offers displayed directly in Poool walls
- A seamless hand-off to Darwin checkout
- The wall disappears as soon as the reader subscribes
Next
2. Working with data
- Darwin data will feed Poool targeting: onboarding flows, card expiry, abandoned cart, newsletter subscribers
- Poool engagement data will go back into Darwin's CRM
Next
3. Propensity scoring
- A conversion-propensity model built on the data of both platforms
- Propensity scores available in Poool for smarter targeting

See Poool + Darwin CX working for your group.

A 30-minute demo, on your journeys and your subscription business.