A platform, and 10 years of knowing what works.
250+publishers on Poool, 10 years of results
1,000+more media analysed by Audiencers
25countries
Included in your licence: Audiencers' content, expertise, events and community.
The agentic subscription growth platform for publishers
Your tool builds what you ask.Poool builds what works.
Technology+Expertise=What works
Grow your subscription revenue with the best-performing paywall and reader journey for your audience, built in minutes.
The right action for every reader, at every step
Invite to the newsletterAsk for a free accountShow the right paywallPersonalise the offerWelcome new subscribersRemind before renewalSave a cancellationWin back lapsed readers
Your request
Other tools
build what you ask forThe KestrelNEWS · CLIMATE · POLITICS
CLIMATE · INVESTIGATION
Who is still drilling under the last glacier?
Building exactly what you asked…
Will it convert?
The KestrelNEWS · CLIMATE · POLITICS
CLIMATE · INVESTIGATION
Who is still drilling under the last glacier?
It's live: try it
1Asks first2One offer, one button3A free way in
Trusted by publishers worldwide
250 media brands across 25 countries grow their subscription revenue with Poool.
Every journey they launch builds on 10 years of experience with 250+ publishers, and Audiencers' analysis of 1,000+ more.
What you will achieve
Grow engagement, conversion and retention. Maximise your subscription revenue.
What do you want to improve for your
Pick a goal to see what publishers achieved using Poool.
Along the reader journey
Across your organisation
One platform
One platform to manage every step of the reader journey. Web & app.
From first visit to cancellation, every step is built in Poool from what already works. Pick a step.
Before
Personalised, always optimising
Every step adapts to every reader. And keeps getting better.
Maximise revenue from every type of reader: message, offer and layout adapt to each one, with continuous A/B testing.
Same paywall, four readers
The KestrelNEWS · CLIMATE · POLITICS
CLIMATE · INVESTIGATION
Who is still drilling under the last glacier?
Dynamic
Using Poool, Jeune Afrique lifted conversion by 30% with its dynamic paywall, built on Poool's native engagement groups.
Data-driven
NTM pushes its own signals into Poool (ad revenue potential, content performance, RFV) to personalise each reader's paywall journey.
Continuously tested
Using Poool's A/B testing and the support of Poool's customer success team, The Africa Report almost doubled its paid subscribers.
Integrated
Runs in your stack, under your control.
Plugged into your CMS, CRM and subscription platform, on web and app, through an agnostic JavaScript, native integrations, webhooks and API.
See how Poool plugs into your stack →
SubscriptionWordPressCMS & apps
CMS & apps
CMS & apps
Subscription
SubscriptionSubscriptionFacebook sign-inLoginAmazon CognitoLoginSAP Customer Data CloudLoginBrazeCRM & email
CRM & emailSubscriptionMailchimpCRM & emailSegmentData & CDPSalesforce Data CloudData & CDP
Data & CDP
AnalyticsAnalyticsSubscriptionParse.lyAnalyticsAdobeSubscription
CMS & appsDrupalCMS & apps
CMS & apps
CMS & appsChargebeeSubscriptionSubscription
SubscriptionAuth0LoginKeycloakLoginSalesforceCRM & email
CRM & emailSubscription
CRM & email
BeehiivCRM & emailTealiumData & CDP
Data & CDPGoogle Analytics 4AnalyticsSubscription
AT InternetAnalytics
Analytics
ConsentSubscription
CMS & appsStrapiCMS & apps
CMS & appsStripeSubscription
SubscriptionSubscriptionGoogle sign-inLoginFirebase AuthenticationLoginIDLoginHubSpotCRM & emailBrevoCRM & emailSubscription
CRM & email
Data & CDPAdobe Experience PlatformData & CDP
Data & CDPGoogle Tag ManagerAnalyticsSubscription
ChartbeatAnalyticsAmplitudeAnalyticsFirebase+ any CMS, subscription platform, login, CRM or CDP
Poool MCP
Build from the AI tool you already use.
Poool’s MCP connects your AI assistant to your Poool dashboard. Ask for a journey; it builds it from what already works. Included in every Poool plan, at no extra cost.
Discover Poool’s MCP →ClaudeChatGPTGeminiMistralCopilotPerplexityCursorGitHub Copilotn8nMake+ any MCP-compatible tool
Why publishers choose Poool
The technology that builds what works.
The expertise behind it.
No developer needed.
Your teams create, test and launch journeys themselves, in your brand's design.
99.9%+ uptime.
Contractual SLA possible, with penalties. Hosted in the EU, tested every year by an independent security firm.
Answers within the hour.
From a real person. Onboarding, advice and support included in your licence.
For everyone at the table
Built for large media groups. And every team in them.
ProductLive in minutes, no dev tickets.Your team decides what goes live.For product teams →
Reader revenueStart from what already works.Dynamic offers and pricing, bundles, win-back.For subscription teams →
TechRuns in your stack, under your control.EU hosting, 99.9%+ uptime, contractual SLA possible.For tech teams →
MarketingOn-brand campaigns in minutes.100% respect of your design guidelines.For marketing teams →
From publishers’ teams
What publishers say about working with Poool.
Before you talk to us
The questions publishers ask first.
Do we need developers to use Poool?
No. All you need to start is the Poool SDK, added once to your site and apps. After that, your business and product teams build, test and launch journeys on their own, in 100% respect of your design guidelines.
How long does it take to go live?
On average, 30 days from contract signature to go-live, with product and business onboarding included.
Does it work with our CMS and subscription platform?
Yes. Poool runs with any CMS and any subscription platform, through an agnostic JavaScript, native integrations, webhooks and API. See how Poool plugs into your stack →
Is Poool’s MCP an extra cost?
No. Poool’s MCP is included in every Poool plan, at no extra cost, and every Poool feature is included as standard. Discover Poool’s MCP →
Who decides what goes live?
Your team. Every change is a draft until an Administrator approves it, including what your AI assistant builds through the MCP.
What support do we get?
Product and business onboarding, consulting, customer success and support are included in the licence, with no extra cost. Support answers within the hour.
See your journey improved in minutes
Show us your current paywall.
See the version Poool builds.
In a 30-minute call, we run your paywall through Poool's MCP, live, and show you what changes and why.
- The levers that fit your audience
- Where each one comes from
- Built in Poool, ready for your approval