We're close to our clients
Poool are with you for the long-run. Here to fuel your growth, provide the optimal tools to reach your goals and support you every step of the way.
Collaborations made to last
Our clients get individualized treatment. Just like paywalls, we know there’s no one-size-fits-all strategy, so we ensure every client gets personalized advice and support to lead your business to success.
Collaborations made for growth
Your growth is at the heart of everything we do. The Poool Dashboard is built for you to drive your strategies to success in the long term, whilst our client success team is on hand to accompany and support you throughout your journey.
Collaborations built on trust
Trust is important to us at Poool. Between us and our clients, but also between you and your audience. For Poool, Poool solutions lay the foundation of a trusting and lasting relationship at every level.
Discover Poool’s Success Stories
L'Équipe: retaining subscribers converted through a promotional offer
Offering discounted subscriptions is valuable for allowing readers to try your premium product and engage with all content. But whilst this tactic supports acquisition, it can often work against reten...
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Jeune Afrique doubles conversion rates with a dynamic subscription model
One-size-fits-all strategies are out. Paywall models that adapt to the reader are in, and Jeune Afrique is reaping in the benefits.
In early 2024, Jeune Afrique revamped their subscription model wi...
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20 Minutes: launching a registration wall for a solid A2K strategy and increased ad revenue
Constance Martina is Head of Data and Engagement at 20 Minutes, France’s leading free newspaper.
Her role is to increase the number of registrations, and percentage of pageviews from logged over ano...
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A/B Testing: The Africa Report's Successful Strategy with Poool
A/B testing - the marketing equivalent of a game show where two versions of a campaign face off to see which one wins!
Whether it's web design, email marketing, or product development, A/B testing ...
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Client testimonials
Poool allows us to better qualify our user segments and deploy an
effective guest account strategy, integrating easily on our platform. We
now envision a phase where each segment will be addressed with a specific
user experience.
We integrated Poool’s tool into our site very quickly thanks to close
support from the team. The product allows us to adapt the paywall to
different user profiles so as to maximize reader conversion rates.
Alternatives-Economiques.fr managed to triple the size of its subscribers
base in the last 3 years. Using the Poool platform has been a huge help to
achieve our goals. It allowed us to test and deploy effective paywall
strategies really fast.
Ready to convert your audience into leads, members and subscribers?
Let’s book you in for a free demo!
Adapted advice from our team of industry experts.
Products and pricing to match your business needs.
Free estimation of your ROI and recommended next steps.
Our blog helps you be better at work
Interested in finding out more about subscription and registration strategies? Want to optimize your content business and turn your audience into business? Then look no further!
White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy
There are endless lists of KPIs (Key Performance Indicators) online, persuading businesses that they should be measuring every. single. one. 🥵
Not only would this be hugely time consuming, but it wo...
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Poool vs in-house: why choose Poool over an in-house solution?
Choosing between outsourcing tech or building an in-house solution can be a challenging decision for many digital publishers. But we’re here to help you make the choice and (hopefully) allow you to di...
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White Paper: How to Launch a Paywall and Digital Subscription Strategy.
Across all content producers and providers, from digital press to e-learning, VOD and audio streaming sites, subscription-based models are on the rise and consumers are increasingly prepared to pay. S...
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What is a Paywall? - Definition and Examples.
Considering the continued fall in print and ad revenues, paired with the rise in content consumption online, it’s no surprise that paywalls are becoming increasingly employed by content producers onli...
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