The one tool for brand publishers
Poool Access is the tool you need to convert anonymous visitors into known prospects, giving you valuable insights into your audience and feeding your sales team with qualified leads.
Leave vanity metrics to your competitors. Produce content with a ROI.
Convert readers into leads with a Registration Wall, requiring data from your visitors in exchange for access to content.
Collect valuable first-party data points with a Registration Wall
Continuously optimize conversion rates
Inform decision-making with audience insights
Proving the ROI of your content has never been easier
Measure the impact of your content strategy on your business, tracking the KPIs that matter more than audience size and reach
- checkAccurately track the number of leads generated through content
- checkIdentify and target your most valuable leads
- checkTrack KPIs that have a direct and concrete impact on your revenue
Generate leads and subscribers effortlessly
By integrating a dynamic datawall into your content, you respect the customer journey while engaging new, qualified profiles.
- checkLaunch with just a few scenarios, adding more as you refine your conversion strategy
- checkTarget multiple conversion opportunities simultaneously with audience segmentation
- checkA/B test user journeys and data collection forms, optimizing in a few clicks
Poool is more than a tool. Poool are a team of experts.
Our team has worked with some of the most successful digital publishers. Now we're putting our expertise to work in supporting brands to achieve the same.
- checkLearn from our brand publishing expertise
- checkCompare performance with others in the market thanks to our industry insights
- checkAccess to The Audiencers+, our premium publication for clients, full of exclusive benchmarks and the latest market trends
A solution born in publishing, developed for brands
Easily integrated into your ecosystem and fully adaptable to your strategy, content and audience.
- checkFor content marketplaces: grow your subscriber base and continuously develop your strategy
- checkFor SaaS businesses: guide your inbound marketing strategy and feed sales teams with qualified leads
- checkFor podcast producers: turn your anonymous audience into known listeners for increased ad revenue and valuable insights to inform your strategy
6 reasons to work with Poool
- checkHaving already worked with over 150 digital publishers, who have audience conversion at the heart of their strategies, we have expertise to lead brand publishers to success
- checkPoool connects to your existing tech stack, from your chosen CRM (Hubspot, Salesforce, etc.) to your cookie consent platform (such as Didomi), newsletter solution (Mailchimp, Active Campaign, etc.) and Zapier for any other tools
- checkA/B test every part of your wall in a few clicks and without having to call upon your tech team. Analyze results directly in the Dashboard.
- checkNo-code wall builder for marketing teams to configure text, design and data collection forms in complete autonomy and in a matter of minutes.
- checkAudience segmentation based on device, content type, source of traffic, user profile or location.
- checkOpen to your ecosystem: with our API, webhooks and events, you can connect any database needed (and Poool will never share data)
Client testimonials
The Audiencers helps you be better at work
The Audiencers supports brand publishing professionals in making better decisions when it comes to engaging, converting and retaining their audiences.
The Conversion Funnel Benchmark Report: Q1 2023
White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy
How to Optimize Subscription Conversion Rates on Mobile
