Publishers. Digital medias. Broadcasters. Content Producers.
Retain, convert & engage your audiences
- checkThe tools: The complete set of tools needed to master your reader revenue model
- checkThe expertise: Strategic and operational guidance by audience conversion specialists to support you in continuously optimizing performance
- checkThe inspiration with The Audiencers, the industry-leading community for media pros
The tools.
The complete set of tools needed to master your reader revenue model, from engagement & registration, to subscription & retention.
Dynamically gate content with paywalls, registration walls, cookie walls & data walls
Engagement & anti-churn on-site widgets to increase retention and lifetime value of members & subscribers
Export Poool's raw data analytics to your favorite cloud providers to consolidate your insights
In 3 months.
The expertise.
With our Strategic Guidance, achieve a ROI of 400% to 1300% of Poool products in less than 6 months
- checkSupport decision-making while limiting risks
- checkAccess to exclusive benchmarks to compare yourself with others
- checkA consultant who has worked with similar titles facing similar problems and is continuously monitoring the industry on your behalf
- checkA consistent rhythm: every 45 days we remind you of the roadmap and put in place the actions needed to succeed
- checkExtra hands to setup the Poool Dashboard when you don't have the time
- checkA different point of view to overcome internal tensions and politics, bringing teams together towards a shared north star metric
The inspiration with
The Audiencers is the industry-leading community for media pros.
- checkTheAudiencers.com: Heart of our B2B offer, our website is the tab media leaders open every week to stay at the top of their game
- checkThe Audiencers' Festivals: Real life events where media leaders gather to network with fellow professionals, get exclusive insights and share practical content with good music & happy vibes
- checkWhatsApp communities: Where discussions and debates happen, news is shared and people bond around jokes, polls and emojis
Poool already supports over 150 digital publishers worlwide
Digital Media · Press · Broadcaster · E-learning · SaaS · Brand publishing
Poool Access.
Convert your audience into leads, members and subscribers
Increase your Revenue per User (ARPU), with Poool Access, our Audience Conversion Platform:
- checkCookie Wall: Reverse the negative trend in Cookie Consent performance
- checkRegistration Wall: Build a strong Membership base
- checkPaywall: Establish a recurring and predictable revenue stream through Subscription
- checkAvailable on Web and iOS mobile apps
Poool Engage.
Increase engagement of your members & subscribers with on-site widgets
Poool Engage is a powerful engagement tool for digital marketing teams to increase lifetime value & avoid churn thanks to ready-to-use and fully customizable on-site widgets like sticky banners, newsletter sign-up elements, pre-home pages, pop-ups and forms that you can configure with deep granularity without asking your tech team a single thing
- checkBuild engagement elements in any format: pop-up, banner, content block, full screen...
- checkPromote membership or subscription products in any format, anywhere on your site
- checkConfigure display conditions to target elements with deep granularity
- checkBuild engaging onboarding journeys for new members and subscribers
- checkAlert subscribers when their credit or debit card is about to expire
Poool easily integrates your tech ecosystem with 3rd party connectors and webhooks
- checkQuick and easy tech integration
- checkUse your favorite tools without any line of code
- checkLimitless A/B testing
- checkNative segmentation based on user profile or context
Poool’s clients are seeing the results
+ 9 consent
points
won back in <5 weeks
2x logged-in traffic
in 5 months
200% conversion rate
increase in just 5 weeks
And with our team of experts, you’ll soon be achieving the same
Consultancy from some of the best in the business, Poool will support you from day one to ensure the development of strong, optimized strategy that will lead to long-term business growth. Adapted, insightful and always by your side.
Marion Wyss
Co-founder of our consulting offer, Marion has more than 10 years experience in digital content, specializing in product quality, engagement and conversion strategies, including ELLE, Challenges, L’Obs.
Anthony Ribeiro
7 years experience in digital publishing, specializing in conversion and retention, including The New York Times, The Economist, Drawn & Quarterly and PlayBac Presse.
Ludivine Paquet
4+ years experience in the publishing industry, working on online diversification strategies at Prisma Media. Ludivine also has a certification in Data Analysis and specializes in conversion methodologies.
The Tools. The Expertise. The Inspiration.
- checkThe tools: The complete set of tools needed to master your reader revenue model, from engagement & registration, to subscription & retention
- checkThe expertise: Audience conversion specialists to support you in continuously optimizing performance with strategic guidance
- checkThe inspiration with The Audiencers, the industry-leading community for media pros we launched in 2022
Client testimonials
Poool’s consultancy has been an incredible bonus for us - the team has
provided us with invaluable strategic advice and has supported us in
building and following our testing roadmap. The consultancy team has also
been an asset for our day-to-day running of the tool, always ready with
best practice recommendations.
A perfect-suited solution to acquire leads, engage audiencers and convert
your visitors, Poool allows us to test & learn with ease and continuously
develop our strategy. The tool is in constant evolution, constantly
offering us new features and designs (that can be slightly tricky to
master based on your goals).
Alternatives-Economiques.fr managed to triple the size of its subscribers
base in the last 3 years. Using the Poool platform has been a huge help to
achieve our goals. It allowed us to test and deploy effective paywall
strategies really fast.
The addition of Poool to my clients website has been the missing piece of
the puzzle! It's been a key element in reinforcing the marketing funnel we
put in place to drive email signups and subscriptions, and the results
have been great so far.
The Moneyweb team were able to set up a new strategy in just 10 days
between our onboarding call & deploying our new paywall online!
Ready to convert your audience into leads, members and subscribers?
Let’s book you in for a free demo!
Adapted advice from our team of industry experts.
Products and pricing to match your business needs.
Free estimation of your ROI and recommended next steps.
Impress your colleagues.
Poool's ex-newsletter doesn't share news... only insights, benchmarks, best practices and strategic advice from our consultancy experts for you to better engage and convert your audience.
Our blog helps you be better at work
Interested in finding out more about subscription and registration strategies? Want to optimize your content business and turn your audience into business? Then look no further!
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